Goals and stakeholder analysis

Goals and stakeholder analysis

Bilia’s focus areas and goals

Bilia’s sustainability goals

During the Capital Markets Days in 2022, Bilia presented updated financial goals as well as sustainability goals. These are based on Bilia's overall vision and business idea of being the industry's best service company - through care for customers, colleagues, and the world we live in.

Through Bilia's vision, goals, and actions, we will offer attractive and innovative comprehensive solutions for the mobile individual. We do this partly through our four focus areas, which are broken down into goals and actions.

Sustainable growth

Customer satisfaction should be 3 percentage points higher than the industry average for each brand and country.

There are clearly defined working methods in place as regards processes, work procedures and follow-up of noncompliance, which enables us to deal with customers in the best possible way. In 2024, customer satisfaction was 2.8 percentage points higher than the industry average for each brand and country. To achieve our target, we continue to work on improvement activities, especially for our newly acquired businesses.

The proportion of women in sales operations should exceed 30 percent

Bilia believes that balanced gender distribution has a positive effect both on the work environment and on profitability. We want to increase the proportion of women overall and are focusing initially on our sales operation. In 2024, the proportion of women in the sales operation decreased from 17 to 16 per cent. The main reason is that the proportion of women in acquired operations was at a lower level compared to Bilia.

Proportion of women in sales operations 2024

Circular Business Model

The usage of used spare parts related to damage cases should reach to 12 percent in Sweden by 2028.

The target is linked to our circular business model and aims to better utilise cars at the end of their usable life cycle. The target is for used spare parts for repair jobs in Sweden to reach 12 per cent by 2028. In 2024, the share of used spare parts was 7.5 per cent, compared to 7.0 per cent in the previous year. From 2024, the measurement is based on the sales value of spare parts and
the previous year has been recalculated for comparability. A target will be set for our Norwegian operations when statistics are available.

Caring for people

The proportion of engaged employees should exceed the benchmark.

Proportion of engaged and proud employees is an important component of our internal strategy to have proud employees and satisfied customers. In 2024, we also had a higher percentage of engaged employees than the benchmark. In connection with the launch of BiliaPulsen in Sweden, different indexes are used in our countries. Sweden: 8.2 compared to benchmark 7.9. Norway and Western Europe: 83 compared to benchmark 81.

Sweden 2024

 

Norway and Western Europe 2024

 

Care for the environment

a. Contribute to lower climate impact for Bilia’s customers through our products and services.

We will provide all our customers with clear and transparent information on how they can reduce their climate impact through their choice of car and services. In 2024, this was done via bilia.se as well as social media and a digital magazine. This included information on the importance of wheel alignment and tyre pressure, as well as how to extend the life of a car with regular servicing.

 

b. Reduced environmental impact caused by our own operations.

The identified activities are related to fossil-free internal transport vehicles for spare parts and accessories, reduced energy use in buildings, increased in-house renewable electricity production, and phasing out fossil energy sources in heating and paint booths.

Bilia's work with Agenda 2030

Agenda 2030 and the UN's Sustainable Development Goals are developed to eradicate poverty, combat climate change, and ensure a peaceful and inclusive world. It's about all of us working to contribute to the transition towards a more environmentally, socially, and economically sustainable development. Bilia has reviewed the 17 goals and 169 sub-goals of Agenda 2030 and identified the goals that are relevant to Bilia's business, linking them to Bilia's focus areas.

Some Agenda 2030 goals are linked to several of our focus areas. Below you can read more about how we work with Agenda 2030. You can find more information and links to the respective sub-goals in Bilia's sustainability annual report.

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Goal 3. Good health and well-being.

We contribute to safety on the roads through servicing and repairing customers' cars. Through service, we can detect potential faults in time before accidents occur, and through ongoing training of our technicians, we can handle the latest models in the best possible way. We also work on replacing hazardous chemical products with less harmful alternatives, maintaining an ongoing dialogue with suppliers, or changing work practices so that the product is no longer needed. We continuously work to increase knowledge about safe working methods that minimize the risks of health issues and environmental damage.


Goal 5. Gender equality

To ensure that women feel welcome and included, Bilia works with core values and culture together with employees, especially those with managerial responsibilities. By working proactively and raising the issue in various contexts, Bilia also aims to show women how interesting and rewarding it is to work in the automotive industry. This can be achieved through specific initiatives to reach young girls for internships or by discussing how the industry as a whole can attract more women. Bilia has, among other things, an enhanced recruitment policy and managers receive ongoing support for competency-based recruitment.


Goal 6. Clean water and sanitation for all

Bilia primarily impacts water through car washes. We continuously work to improve water quality by reviewing our water treatment processes and limiting the use of environmentally hazardous chemicals in our facilities. Our ambition is to use only environmentally certified chemicals, and we work with existing suppliers on this. Follow-up is also regularly conducted through water samples to check if we remain within municipal requirements.

Goal 7. Sustainable energy for all

Bilia made the decision to switch to green electricity contracts in Sweden in 2021. Further progress has been made in Sweden by signing green lease agreements with our property owners. These leases commit all parties to sustainable energy principles, including reviewing insulation, installation systems and operational monitoring. Bilia Norway is focusing on central
control systems to optimise heating and reduce energy consumption. Several solar panels have been installed in Bilia Norway during the year. In Sweden, Bilia intends to improve cooperation with insurance companies and property owners regarding the installation of PV systems going forward. Bilia has six solar panels installations in Norway, four in Sweden, and one in Belgium. Additionally, Belgium also have a local wind turbine.

Goal 8. Decent working conditions and economic growth

Through Bilia's core values, we have the conditions to create a good working environment and handle any challenges and conflicts. We work continuously to improve the physical and psychosocial work environment in a systematic way together with employees and union representatives. To welcome young people into working life, we have the vision to offer the best student program in the industry. We do this through internships and cooperation with Swedish motor technical high schools.

Goal 11. Sustainable cities and communities

All car brands that Bilia sells have plans to offer partially or fully electrified passenger cars in the future. By developing cooperation with various car manufacturers, we can ensure that we have a good and diversified product range that meets our customers' expectations. During the year, Bilia also completed two charging stations for electric trucks. In total, we now have four in Södertälje, Kista, Länna and Gällivare. In addition, there are charging stations for electric cars in most facilities, of which the ones in Norrköping and Nyköping are available for public charging.

Goal 12. Sustainable production and consumption

We have a circular business model that ensures we take care of the cars we sell and encourage reuse. With us, you can rent a car, buy a used car, service your car to ensure its longevity, repair damages, and turn in your car for dismantling. All these services and products are important parts of a circular economy and enable Bilia to contribute to better resource use. In addition to promoting circular economy, Bilia also works to spread knowledge about sustainable lifestyles. We do this in our daily work through dialogues with customers about vehicle choices, via our sustainability goals, and information on our website.

However, to achieve sustainable production, efforts must also be made in the value chain and together with suppliers. The Bilia Code of Conduct was updated in 2022, and summarises how employees should act and behave in different areas. The Code of Conduct has now been implemented in the organisation and is regarded as a support tool in creating a shared corporate culture of which we are proud. We can also see that it helps us to strengthen our relationships with customers, suppliers, employees and the wider community.

Goal 16 Peaceful and inclusive societies 

When conflicts or unrest arise in a country, Bilia may be indirectly affected by delayed deliveries, increased prices, or interruptions in the supply of materials. By combating corruption and bribery within Bilia, we hope to contribute to global peace or current conflicts, even if it only has a small impact. We do this through internal processes and controls, particularly through internal audits and whistleblower systems.

Goal 17. Implementation and global partnership

Bilia is part of the knowledge exchange between the Swedish Association for Motor Retail Trades and Repairs, the Swedish Confederation of Transport Enterprises, NMC – The Swedish Association for Sustainable Business, the UN
Global Compact, as well as local players such as high schools. We also participate in research projects to continue driving developments forward. Several of the projects run for several years with government funding.

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